Local Search Is All About Places!
Ranking in Google Places is NOT black magic. It is a combination of three components that can be managed – optimized local business listings, website local search optimization and reviews.
Keys to Ranking in Google Places*
We all need a NAP:
- It is critical that every mention of your business, including your website (in particular, your homepage or whatever page you link to in your local business listings) include identical, crawlable mentions of your Company Name, Address and Phone Number.
Verified Listings:
- If you’re in business long enough, you will eventually have listings in most if not all of the top local search directories including Google Places. Typically, these listings are rather generic and certainly not keyword optimized.
- Owner-verified listings provide the ability to include additional optimization and RANK better.
Citations:
- Citations consist of any reputable third-party local business listing referencing your business
- The number of citations is one of the biggest factors in ranking in Google Places.
Reviews:
- Many local search directories including Google Places and Yahoo! Local include the quantity of reviews in their ranking formula. In fact, businesses with at least 5 reviews on Google Places will have the 5 star rating show in the search results – and it stands out!
Optimized Local Search Services Put You On the Map
We offer a variety of local business listings packages designed to put your business on the map. Each package is designed based upon the size and competitiveness of your market.
The Silver Package – 30 Local Business Listings
The Silver Package is ideal for most local businesses in suburban sized markets with average competition and includes:
- Manual submission of keyword optimized business listings in the top 30 local business directories including Google Places, Yahoo! Local, Bing Local, Superpages.com, Yelp and more.
- Includes assistance in verifying Google Places and Bing Local listings.
- Listings include photos, YouTube videos, Facebook and Twitter links where supported by the individual listing
- Lead time for completion: 7 Business Days
One-time Setup Fee: $149
The Gold Package – 105 Local Business Listings
The Gold Package is ideal for local businesses in larger metropolitan areas with average competition and includes:
- Manual submission of keyword optimized business listings in the top 105 local business directories including Google Places, Yahoo! Local, Bing Local, Superpages.com, Yelp and more.
- Includes assistance in verifying Google Places, Bing Local listings, Yelp for Business and Localeze.
- Includes submission to the top data providers Localeze, Acxiom, InfoUSA and Dun and Bradstreet that submit listings to 100,000+ second-tier local business directories, GPS data subscribers and mobile search platforms and also serve to help verify first-tier listings such as Google Places.†
- Listings include photos, YouTube videos, Facebook and Twitter links where supported by the individual listing
- Lead time for completion: 12 Business Days
* Listings such as Yelp for Business and Localeze REQUIRE a phone verification for successful submission. We’ll help facilitate this process (it only takes a few minutes), but client cooperation is required for completion.
† Includes one-year subscription to UBL’s data feed (a $40 value). Annual renewal is available for $40, but is not required.
One-time Setup Fee: $299
The Platinum Package – 205 Local Business Listings
The ultimate citation builder
The Platinum Package is ideal for local businesses in large metropolitan areas with high competition and includes:
- Manual submission of keyword optimized business listings in the top 205 local business directories including Google Places, Yahoo! Local, Bing Local, Superpages.com, Yelp and more.
- Includes assistance in verifying Google Places, Bing Local listings, Yelp for Business and Localeze.
- Includes submission to the top data providers Localeze, Acxiom, InfoUSA and Dun and Bradstreet that submit listings to 100,000+ second-tier local business directories, GPS data subscribers and mobile search platforms and also serve to help verify first-tier listings such as Google Places.†
- Listings include photos, YouTube videos, Facebook and Twitter links where supported by the individual listing
- Lead time for completion: 15 Business Days
* Listings such as Yelp for Business and Localeze REQUIRE a phone verification for successful submission. We’ll help facilitate this process (it only takes a few minutes), but client cooperation is required for completion.
† Includes one-year subscription to UBL’s data feed (a $40 value). Annual renewal is available for $40, but is not required.
One-time Setup Fee: $499
* A huge shout-out to David Mihm’s Local Search Ranking Factors, an annual survey of local search trends culled from industry experts.
